LEBTECH Case Study: Running a National Tech Conference
How Strawberry Agency ran LEBTECH, Lebanon’s technology and digital transformation conference, from A to Z across the 2018, 2025 and 2026 editions.
LEBTECH is Lebanon’s annual technology and digital transformation conference, held at Le Royal Hotel in Dbayeh. Strawberry Agency handled LEBTECH from A to Z: concept, planning, marketing and execution, across the 2018, 2025 and 2026 editions.
At a glance
- Client: LEBTECH
- Sector: Public sector, technology and digital transformation
- Venue: Le Royal Hotel, Dbayeh, Lebanon
- Editions: 16 November 2018, 28–29 June 2025 and 28–30 August 2026
- Our services: Event management, email marketing, WhatsApp marketing and promotion
The brief
LEBTECH brings public and private sector leaders into one room to talk about technology and the digital future of Lebanon. Each edition needs one team to plan the event, reach exhibitors, partners, speakers and visitors, and run a three-day programme on site.
What we did
We took LEBTECH from A to Z. That covered concept and planning, the programme itself (the panels, speeches and workshops, all organised by Strawberry Agency), promotion, exhibitor and partner enquiries, registration, and execution on site. Our direct marketing ran on two channels: email marketing and WhatsApp marketing, which carried the invitations, announcements and reminders to exhibitors, partners, institutions and professionals. The same approach is open to anyone staging a conference, launch or exhibition — see the LEBTECH programme page for how organisations take part.
The editions
LEBTECH 2018 — the first edition
The first LEBTECH took place on 16 November 2018 at Le Royal Hotel, Dbayeh. Its focus was the new Lebanese Information and Technology Law, and Strawberry Agency organised the whole programme. Read the LEBTECH 2018 event page.
LEBTECH 2025 — a two-day national technology summit
LEBTECH 2025 took place on 28 and 29 June 2025, again at Le Royal Hotel, Dbayeh, as a two-day national technology summit. The “Public Sector, Tech & Digital Transformation” session featured H.E. Nicolas Sehnaoui, former Minister of Telecommunications and Member of Parliament for Beirut, and MP Elias Hankash, among other speakers and officials. Strawberry Agency organised the panels, speeches and workshops. Entry was free, by invitation. The public sector panel was moderated by Charbel Chbeir, with H.E. Kamal Shehadi, Nicolas Sehnaoui, Razi El Hage, Elias Hankash and Dr. Bachir Zoghbi. Other panels covered cybersecurity defence, auditing with generative AI, AI and creativity, smart health systems, Education 5.0, accessibility and disability innovation, digital finance, the future of work, and blockchain and data security. Cisco, WHISH and BOB were the main supporting partners. Read the LEBTECH 2025 event page.
LEBTECH 2026 — under the patronage of the President of the Republic
LEBTECH 2026 took place from 28 to 30 August 2026 at Le Royal Hotel, with sessions running from 9:30 AM to 6:00 PM. It was held under the high patronage of His Excellency President of the Republic of Lebanon General Joseph Aoun, and its programme of panels and speeches, workshops, exhibitions and partner presentations was organised by Strawberry Agency. The 2026 programme also included a Dawlati panel on digital government, hosted by OMSAR, and Startup World Cup Lebanon, a startup competition with a USD 1 million investment prize from Pegasus Tech Ventures. Follow the event at leb-tech.com.
More on this edition: LEBTECH 2026 event page.
LEBTECH timeline
- 16 November 2018: the first edition, with a programme organised by Strawberry Agency.
- 28–29 June 2025: a two-day national summit, including a public sector session.
- 28–30 August 2026: three days at Le Royal Hotel, Dbayeh, under the high patronage of President Joseph Aoun.
In numbers
- 2018: first edition
- 2 days: LEBTECH 2025. 3 days: LEBTECH 2026
- 85+ participating brands and institutions across the programme
- Thousands of visitors and registrations across the editions
- Thousands of email and WhatsApp messages sent to promote the events
In the press
- An-Nahar, 29 August 2026: coverage of LEBTECH 2026 on cybersecurity and digital government.
- TahawulTech, 30 June 2025: coverage of LEBTECH 2025.
Planning an event?
If you are staging a conference, launch or exhibition in Lebanon, tell us about it. We will come back with an approach covering the audience journey, production and digital coverage. More on event management in Lebanon.
Related: LEBTECH 2018, LEBTECH 2025, our LEBTECH page, event management and corporate events.
More: our email and WhatsApp marketing service, and the guide how to organise a conference in Lebanon.