Logo Design in Lebanon
Logos and brand marks in Arabic and Latin, designed as the first piece of a brand identity.
Brand Logo
A logo that works in Arabic and Latin, on a shopfront and a screen
Strawberry Agency designs logos in Lebanon, from Jounieh. A logo is the first thing people see and the last thing they should have to think about, so we design it to work at every size, in black and white as well as colour, and in the scripts your customers read.
We usually propose a minimal system around the logo: typography, colour and a layout rule. That is the difference between a logo and a brand identity, and it is what stops a brand drifting.
Every project starts with a brief and ends with files you can use and guidelines you can follow.
“A logo with nothing around it puts every future decision back on whoever makes the next document.”
- MarkThe logo itself, drawn to work large and small
- TypographyTypefaces chosen to pair with the mark
- ColourA palette that holds across print and screen
- FilesWorking and output files for print and digital
- GuidelinesHow to use the logo, written down
- OwnershipThe artwork is yours on completion
What a logo project includes
Discovery
The brief, the audience, competitors and where the logo will appear.
Concepts
A small number of considered directions, shown in context rather than on a blank page.
Refinement
Rounds of feedback on the chosen direction until it is right.
Arabic and Latin versions
Where the brand works in both scripts, the two are designed together so they sit side by side or stand alone.
Files and formats
Working and output files for print and screen, packaged and named.
Guidelines
Clear use rules: spacing, minimum size, colour and what not to do.
Logo or brand identity?
The mark
One piece: the symbol or wordmark, with its colour and Arabic and Latin versions. Right when the brand already has a system or needs a quick, focused start.
The system
The logo plus typography, colour, layout rules, templates and guidelines. Right when many people will produce material in your name.
How it runs
Brief
What the brand does, who it speaks to and where the logo must work.
Concepts
Directions presented in context for your review.
Refine
Feedback rounds on the chosen direction.
Deliver
Files, guidelines and handover.
Where this connects
Questions we are asked
What affects the price of a logo?
The number of concepts and rounds, whether you need Arabic and Latin versions, how many applications it must work on, and whether it is a stand-alone logo or part of a full identity. We give a written quote after the brief, not a price list.
What is the difference between a logo and a brand identity?
The logo is the mark. The identity is the system around it: typography, colour, layout rules, templates and guidelines. A logo with nothing around it puts every future decision back on whoever makes the next document.
Can you design a logo in Arabic and Latin?
Yes. Where a brand works in both scripts we design the two versions together, so they hold the same weight and can sit side by side or stand alone.
Who owns the artwork?
You do, on completion. You receive working and output files, packaged assets and the written guidelines.
How long does it take?
It depends on the scope and on how quickly feedback arrives. A focused identity with a core system is usually six to ten weeks; a logo on its own is shorter. We confirm the timeline in the quote.
Start with the brief.
Tell us what the brand does and where the logo will appear. We will come back with a plan and a cost.