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Search Engine Marketing (SEM) in Lebanon

Paid search campaigns that reach customers at the moment they search.

Code SEM
01 - Positioning

Paid search with a budget you can explain

Strawberry Agency runs search engine marketing (SEM) in Lebanon, from Jounieh: paid search campaigns that put your business in front of people at the moment they search for what you offer.

Paid search is only as good as its setup. We define the goal, set up conversion tracking so results can be measured, build campaigns around the searches that matter and review spend regularly.

You see where the budget went and what it produced, in a report you can read without a glossary.

“Know what a result is worth before spending on it.”

  • StrategyGoals, budget and target searches
  • CampaignsSearch, display and remarketing campaigns
  • AdsCopy written and tested in Arabic and English
  • TrackingConversion tracking and analytics setup
  • Landing pagesPages built to turn clicks into enquiries
  • ReportingSpend, results and next steps
02 - Scope

What SEM covers

A

Planning

Goals, audience, budget and the searches worth paying for.

B

Campaign build

Account structure, keyword groups, negative keywords and ad copy in the languages your customers use.

C

Tracking

Calls, forms and sales tracked so you know which clicks led to business.

D

Landing pages

Advice and changes so the page the ad points to matches the search.

E

Optimisation

Regular review of search terms, bids and ads, removing what wastes money.

F

Reporting

A clear report of spend, results and what we change next.

03 - Method

How we run paid search

Set the target. We agree what an enquiry or sale is worth, so budgets make sense.

Track before you spend. No campaign launches without working conversion tracking.

Start narrow. A focused set of searches first, widened only when results justify it.

Review often. Search terms and spend are checked regularly and waste is cut.

01

Plan

Goals, budget and the searches to target.

02

Build and track

Campaigns, ads and conversion tracking.

03

Launch

Go live with close monitoring in the first weeks.

04

Optimise

Regular review and monthly reporting.

04 - Related

Where this connects

Services

SEO

Organic and paid work together: SEO.

Services

Digital marketing

Part of a wider plan with digital marketing.

Services

Web development

Landing pages built to convert: web design and development.

Services

Social media

Paid social through social media management.

05 - Questions

Questions we are asked

What budget do we need?

It depends on your market and goal. We recommend a starting budget after researching the searches you want to reach, and adjust once there is data.

How fast will it work?

Paid search can bring visits within days of launch. Results improve over the first weeks as we refine searches and ads.

Do you manage the ad spend?

We manage the campaigns and the budget within the limit you set. Who owns the ad account is agreed in the quote.

Can you run ads in Arabic?

Yes. We write and test ads in Arabic and English.

How do I know it is working?

Through conversion tracking. We measure calls, form enquiries or sales, and report them against the spend each month.

Start

Tell us what an enquiry is worth.

Send us your goal and monthly budget. We will come back with a campaign plan, the tracking we need and a cost.